ALEX'S STORY

We took Alex from college football and a Burnley release to a professional contract in Spain

Alex Taylor, 18 | Left Back | Professional Footballer

We've helped players get into:

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Alex's Journey

"I thought I was never going to make it"

Alex came to us at the start of his second season out of Burnley. He had been released, told college football was his only route left, and spent a full year getting nervous before he even walked onto a pitch. Those thoughts were in his head all season. Something that has stopped the careers of so many. So we listened. Ben has sat exactly where Alex was sitting, come through it, and knows the way out, which meant we could take him through the exact steps that got him from that first season to a professional contract abroad.

"My routines off the pitch were all wrong"

Before he came to us Alex had no morning routine and no evening routine at all, was wasting time, sleeping badly and training without a plan behind it. So we built both routines with him and held him to them. Then the nerves in big games, then standing out when it mattered. He gets weekly training with coaches from clubs at the top level and when something goes wrong in between he comes straight to us and leaves with a solution.

"I joined Ben and Achieve 360 and my game just completely shot up"

One of our proudest moments is Alex signing his first professional contract in Spain, a year on from college football. That is what his game shooting up actually looked like. He came to us with no routines and no belief he would make it, and he put the work in on both. He says his only regret is not starting earlier. In ten years he will look back on this as the moment it changed. So will we.

What others are saying

"I finally feel like myself"

"Week 1 of the year I was in the B team, I ended it scoring at Stoke City's stadium on a pitch full of academy players in a national final"

- Bobby L.

"I'm in a better place mentally and physically"

"I walk onto the pitch more confident and more prepared because I have better habits, I have better routine."

- Bento Estrela

"It was a no brainer"

"Achieve 360 has taken a lot of stress and weight off my shoulders. It's allowed me to concentrate on the football side of things."

- Bobby-Joe Taylor

Ready to train like the
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Apply now and we'll help you choose the right Achieve 360 pathway based on your age, goals, current level and season.

Frequently Asked Questions

We understand you may have some questions, have a look below.

1. What actually separates the players who make it from the ones who don't?

It's rarely the most talented at 14, 18 or even 20. It's the ones who train smarter, not just harder, working on their head, their habits and their recovery the same way they train finishing and 1v1s. That's the stuff nobody teaches you consistently, and it's exactly our job. We give you everything to live, think and play like a pro, so talent isn't the only thing you're relying on.

2. Can players really speak to pros, scouts and agents?

Yes, every season. Live access to pros, ex-pros and experts who've walked the exact path you're on. Real conversations, not a highlight reel on Instagram. Ask a scout what they actually look for. Ask an agent how to speak to clubs. Ask the things you've always wanted to ask someone who's made it. Most players never get that chance. Here it's built in.

3. What's the Premier League support team around every player?

Every top pro has a personal support team behind them. Strength and conditioning, medical, speed and football mentors, the people who make a career undeniable. Now you've got the same. A first-of-its-kind team operating at, or who have operated at, Premier League, international and Olympic level, in your corner all season. Only top pros have this, let alone players your age. This is your edge, built into Achieve 360.

4. What makes Achieve 360 different from everything else out there?

Most coaching stops at the pitch, and everything else is scattered, a bit of fitness here, a mindset video there, nothing joined up. We're the opposite. Everything an aspiring footballer needs in one place, all season: the mental side, the habits, confidence, handling setbacks, the physical work and the football, built to connect so each part makes the others stronger. It's not more drills and motivation quotes. It's the full picture that turns a talented player into a real one, and a good person with it.

5. What do you get from this even if it’s not a football career?

Honestly, this is an important one. Whatever happens with the football, every player comes out of this with more, confidence, discipline, how to handle setbacks, how to lead and how to look after themselves. The football is the common ground. The life skills are the lasting impact. It builds a better player and a better person at the same time, so this is never wasted time or money. That's the part that sets you up for the rest of your life. More enjoyment in everything you do is key!

6. What does a week actually look like, and how do we start?

Simple, and built around your life. One live call, that week's topic broken into short 8 to 12 minute videos with clear action points, challenges to push you, and Q and A access to Ben, all in your own Achieve 360 app, on your phone, 24/7. Along with the your support team. It builds in blocks across the season, so you're always moving forward. Miss anything? It's all recorded. Ready to take action? Get started today and you're one step closer this week.

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